Hélène Dallais / Approach
In many SMEs, marketing is treated as a downstream activity, a communication issue delegated to an agency or managed internally without a strategic framework. The business owner invests time and money without achieving the expected results.
The problem is rarely execution. It is the absence of strategic groundwork.
From strategy to results
My work always begins with the business: offer, positioning, pricing policy, customer journey, tools and internal organisation. This diagnostic informs the marketing strategy and the delivery I lead, directly or by coordinating specialist experts. I stay involved through to the result.
Suisse romande · Luxembourg
01 / French-speaking Switzerland
I was asked to manage online advertising. The diagnostic revealed upstream issues: pricing needed a review, there was no customer management platform, the offer lacked clarity and internal processes needed structure. We rebuilt the foundations before rolling out the digital approach. The result: significant revenue growth from the first quarter.
02 / Luxembourg
I was entrusted with its communication from its creation. Four editions later: 3,600 visitors, 150 exhibitors and a LinkedIn community of 3,200 professionals. Content strategy, speaker interviews, newsletters and media relations, all managed continuously.
From strategy to results
Analysis of the real situation, identifying problems and opportunities.
Positioning, roadmap and resource allocation.
Leading and coordinating implementation: providers, tools and production.
Tracking indicators, making adjustments and reporting to the leadership team.
No turnover, no handover. I am your direct contact throughout the assignment. My way of working is structured and transparent, making oversight simpler for you.
I cover strategy, leadership and a substantial part of execution. When a subject requires a specific skill (web development, video production or technical campaigns), I bring in qualified providers whom I select, brief and manage in your interest.
Nine years of independent practice have taught me to keep learning and incorporate technological developments into my daily work. AI tools are part of my operational processes: monitoring, analysis, content production and automation.
Testimonials in their original French
« La SOFCOT collabore avec Hélène depuis 2018. Sans rien nous imposer, Hélène nous conseille, nous éclaire et met en œuvre maintenant l’ensemble de notre communication. »
« Au-delà des aspects techniques et digitaux qu’elle maîtrise, nous apprécions sa capacité à penser en dehors des sentiers battus et être force de proposition, tout en restant à l’écoute de nos besoins. »
Working together