AI and digital transformation have made marketing more complex for SMEs. Tools are multiplying, channels are evolving and providers are becoming more specialised. What is most often missing is not execution, it is the strategic groundwork and leadership that connect it all.
Hélène Dallais · Marketing & Communication Director
Marketing & communication leadership in French-speaking Switzerland
Mandates · Part-time · Full-time
Strategy, leadership and delivery for SMEs and mid-sized businesses
28 years of experience in marketing and communication leadership and B2B project management. A career spanning agencies, in-house roles and outsourced leadership. Based in the canton of Vaud since 2025, with active mandates in French-speaking Switzerland and France.
02 / Working together
Three ways to work together
Mandate
A focused project or ongoing mandate
Diagnostics, project leadership or outsourced direction. A scope shaped around your goals, from strategy through to delivery.
Explore my expertise 02Part-time role
A member of your team
An in-house marketing and communication director or manager, with a working schedule agreed together.
Explore my experience 03Full-time role
A lasting commitment
Joining an organisation in French-speaking Switzerland to lead marketing strategy, bring teams together and take responsibility for results.
Discuss a roleClient perspectives
« Au-delà des aspects techniques et digitaux qu’elle maîtrise, nous apprécions sa capacité à penser en dehors des sentiers battus et être force de proposition, tout en restant à l’écoute de nos besoins. »
Testimonials in their original French
They have placed their trust in me
SMEs, property developers, B2B events and professional organisations in Switzerland and France.
03 / Approach
My work always begins with the business.
Offer, positioning, pricing, customer journey, tools: marketing becomes useful when it connects to the decisions that shape growth.
- 01 Diagnostic
- 02 Strategy
- 03 Delivery
- 04 Measurement
Working together