# Areas of expertise · Hélène Dallais

> Strategic diagnostics, outsourced marketing and communication leadership, project management, positioning and B2B campaigns in French-speaking Switzerland.

Canonical page: [Marketing services in French-speaking Switzerland | Hélène Dallais](https://helenedallais.ch/en/services/)
Language: English

I work on marketing and communication challenges that require both strategic understanding and the ability to deliver. The scope is tailored to your objectives and resources, from a short assignment to a long-term mandate. My commitment: operational results, not recommendations.

## Strategic marketing diagnostic

Marketing activities accumulate without an overall vision. Investments lack clarity.

Analysis of your offer, positioning, channels, tools and current providers. Identification of friction points and the decisions that should take priority.

Deliverable: a prioritised roadmap: what to initiate, restructure or stop.

## Outsourced marketing and communication leadership

The business needs structured marketing leadership, but the workload or budget does not justify hiring.

Integration into the company’s governance: setting priorities with the leadership team, managing providers and budgets, and establishing monitoring and reporting.

Deliverable: marketing managed at leadership level, with clear performance indicators.

## Marketing project leadership

A strategic project needs to move forward: a website redesign, an offer launch, an acquisition campaign, an event or a CRM rollout.

Defining scope and objectives, selecting and briefing providers, coordinating production, and tracking deadlines and budgets.

Deliverable: a completed project, delivered within the agreed framework.

## Positioning, offer and messaging

The company has real expertise, but its value proposition remains difficult to articulate or differentiate in the market.

Clarifying target segments, decision criteria and objections. Structuring the offer, prioritising messages, and translating them into sales and digital materials.

Deliverable: structured positioning and messaging aligned with market realities.

## B2B visibility, content and campaigns

The company needs to strengthen its presence without spreading its resources too thin or losing credibility.

Editorial planning, LinkedIn strategy, email marketing, website optimisation and sales team support. Every action is tied to a measurable business development objective.

Deliverable: a coherent digital presence that supports the sales pipeline.

## My method

- Start with the business, not with marketing.
- Distinguish what is fundamental from what is secondary.
- Deliver, rather than recommend.

## Assignments and employment in French-speaking Switzerland

Available for mandates in French-speaking Switzerland and France.

Open to a marketing and communication leadership role in French-speaking Switzerland.

## Contact

- Location: Based in Pully, canton of Vaud.
- Email: [helenedallais@gmail.com](mailto:helenedallais@gmail.com)
- Phone: [+41 76 624 99 77](tel:+41766249977)
- [LinkedIn](https://www.linkedin.com/in/helenedallais)

## Website pages

- [Home](https://helenedallais.ch/en/) · [Markdown](https://helenedallais.ch/en/index.md)
- [Services](https://helenedallais.ch/en/services/) · [Markdown](https://helenedallais.ch/en/services/index.md)
- [Approach](https://helenedallais.ch/en/approach/) · [Markdown](https://helenedallais.ch/en/approach/index.md)
- [Experience](https://helenedallais.ch/en/experience/) · [Markdown](https://helenedallais.ch/en/experience/index.md)
- [Contact](https://helenedallais.ch/en/contact/) · [Markdown](https://helenedallais.ch/en/contact/index.md)

[Full profile](https://helenedallais.ch/en/helene-dallais.md) · [llms.txt](https://helenedallais.ch/llms.txt)